Oracle integrates generative AI into Fusion Cloud Apps, boosting productivity and insights for 14,000+ companies. New features support finance, HR, and more.
Oracle also unveiled a new sustainability offering to help companies assess their environmental impact and take action to reduce it.

The multinational tech company Oracle is adding generative artificial intelligence capabilities to its suite of software offerings, bringing the technology within reach for the 14,000 companies that use its Fusion Cloud Applications. The products are used for financial management, human resources, supply chain management, marketing, sales, and customer service. Oracle said the update offers customers more than 50 ways to take advantage of generative AI, which is the same kind of technology that underpins programs like OpenAI’s GPT-4.
Potential uses include helping finance professionals explain business trends and forecasts, assisting program managers with project planning, supporting product specialists in generating SEO-friendly product descriptions, creating uniquely tailored job listings, and aiding call center employees in summarizing interactions with customers.
Alongside the AI announcement, Oracle unveiled a new sustainability offering within its cloud-based financial management software suite. The new sustainability solution can help companies assess their environmental impact and take action to reduce it by consolidating and analyzing data, comparing the outcome of numerous possible scenarios, and even predicting performance, according to Oracle.
Enchant Apps has a team of Oracle Cloud experts across all modules. If you are interested in learning more or have a project where you need Oracle cloud expertise, feel free to contact us!