Oracle AI embedded in Oracle Marketing
Unify customer data from multiple sources to create a real-time view of each customer. Marketers can
leverage data-driven insights and AI to engage, convert, and nurture relationships to increase value.

The following AI capabilities are embedded in Oracle Fusion Marketing and Unity CDP:

 Account lead scoring
 Customer lifetime value
 Engagement propensity
 Repurchase propensity
 Next best offer
 Campaign recommender
 Fatigue segmentation
 Fatigue analysis
 Subject line optimization
 Predictions
 Contact lead scoring
 Campaign revenue attribution
 Churn propensity
 Product propensity
 Next best action
 Next best promotion
 Channel recommender
 Send time optimization
 Account intelligence
 Recommendations for product and content

EnchantApps has a team of Oracle Cloud experts across all modules -including Oracle sales, CX, CRM. If you are interested in learning more, or have a project where you need Oracle cloud expertise, feel free to reach out to us!

Oracle AI embedded in Oracle Marketing

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