Oracle AI embedded in Oracle Marketing
Unify customer data from multiple sources to create a real-time view of each customer. Marketers can
leverage data-driven insights and AI to engage, convert, and nurture relationships to increase value.
The following AI capabilities are embedded in Oracle Fusion Marketing and Unity CDP:
Account lead scoring
Customer lifetime value
RFM
Engagement propensity
Repurchase propensity
Next best offer
Campaign recommender
Fatigue segmentation
Fatigue analysis
Subject line optimization
Predictions
Contact lead scoring
Campaign revenue attribution
Churn propensity
Product propensity
Next best action
Next best promotion
Channel recommender
Send time optimization
Account intelligence
Recommendations for product and content
EnchantApps has a team of Oracle Cloud experts across all modules -including Oracle sales, CX, CRM. If you are interested in learning more, or have a project where you need Oracle cloud expertise, feel free to reach out to us!